We’re the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry.

We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favorite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect, and safety, no matter who you are or where you come from.

The Opportunity

We're seeking a Director of Product & Design to help lead Love & Pies into its exciting next chapter. Now four years old, this is a legacy live game with rich content, strong systems, and massive potential.

As Director of Product & Design, you'll be the strategic owner of the product roadmap and outcomes, reporting directly to the General Manager. You'll guide a small but mighty multidisciplinary team of Product Managers and Game Designers, while also staying hands-on — shaping features, creative direction, and live operations directly.

You’ll be joining a fast-moving, creatively ambitious scale-up environment where everyone wears multiple hats and has meaningful influence. This role blends strategic leadership with a practical mindset: data-informed but player-first, creatively fluent but commercially sharp.

We’re especially keen to find someone open to exploring AI-enabled solutions to help us scale smarter — but always with human connection and heartfelt experience at the centre.

The Day-to-Day

• Vision & Strategy
  • Build a product strategy and establish a compelling product vision that aligns with Love & Pies’ creative heart and Trailmix’s values.
  • Define a core player value proposition and game identity that guides both long-term roadmap and short-term decisions.
  • Understand opportunities and gaps within the competitive landscape, player archetypes, and evolving casual market trends — especially in merge games.

• Product & Roadmap Ownership
  • Own the product strategy and roadmap, ensuring alignment across gameplay, progression, monetisation, and live events.
  • Define must-have features and prioritise team efforts based on business goals, player needs, and quality benchmarks.
  • Facilitate strong cross-functional coordination with other crafts, including art, production, engineering, data and marketing.

• Player-Centric Thinking
  • Think player first — deeply understand who we’re building for and what delivers emotional value to them.
  • Continuously use player feedback (qualitative and quantitative) to refine gameplay and feature experiences.
  • Champion empathy and respect for players in every decision — from crafting features to shaping monetization strategies.

• Game Analytics & Business Impact
  • Ensure product and design decisions are rooted in strong data and analysis.
  • Define, maintain and communicate analytics standards in partnership with the Game Data Lead.
  • Identify key performance indicators (KPIs) and measure success against them regularly, championing a test-and-learn culture.
  • Proactively identify product risks, develop mitigation strategies, and own outcomes for the full product team.

• Leadership & Team Development
  • Manage, develop and mentor a team of Product Managers and Designers, setting clear goals and development plans.
  • Encourage curiosity and experimentation.
  • Invest in and contribute to individual professional growth.
  • Foster a high-collaboration, high-trust environment that values creative contribution from all disciplines.

• Innovation & Future Thinking
  • Explore and test innovative tools — including AI and automation — to enhance design, content scaling, and player personalization workflows.
  • Evaluate third-party tools, new platforms, and strategic opportunities that can accelerate growth or deepen player connection.

About You

• 7+ years of experience in product management or game design leadership within mobile games, with significant time spent on live games.
• Proven ability to define and deliver impactful product strategies, both pre- and post-launch.
• Strong data fluency, with experience translating insights into actionable product and design decisions.
• Comfortable managing both people and product outcomes in a cross-functional, high-autonomy environment.
• Proven ability to lead and elevate high-performing teams, focusing on clarity, accountability, and driving outcomes.
• Hands-on mindset; able to dive into systems, specs, spreadsheets, and prototypes where needed.
• Passion for casual mobile games, especially systems-based, merge or narrative-led experiences.
• Familiarity or interest in AI tools and tech-enabled solutions in game development (e.g. content scaling, testing, segmentation).
• Clear communicator who can align and inspire teams and stakeholders at all levels.

Our London Studio Location

At Trailmix, we've embraced a hybrid work model, balancing in-person collaboration and remote flexibility. Our team gathers at our vibrant studio in Kings X three days a week—Mondays, Thursdays, and Fridays—while enjoying the convenience of remote work for the remaining days.

Our Benefits

• Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.
• Fuelling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.
• Building Connections: Join us every Friday for a team lunch courtesy of Just Eat - a chance to connect and recharge for the week ahead.
• Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.
• Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.
• Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.
• Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas.
• Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.
• Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.
• Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.

Our Inclusive Culture

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love & Pies, we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone